This could include using AI to scan. AI can be used to optimize data and help companies understand the customer context. It can be used to obtain information about customer preferences and needs and then use a variety of methods to create a more personalized customer experience. In a nutshell, artificial intelligence refers to the ability of machines to learn and make decisions based on data and analysis.
Artificial intelligence (AI) in marketing is gaining importance today, due to the increase in computing power, the reduction of IT costs, the availability of big data and the advancement of machine learning algorithms and models. To get started with AI, it's important to first understand how data collection and analysis influence artificial intelligence. When you think about the use of artificial intelligence by companies, you most likely think of automation. Artificial intelligence consists of machines that behave intelligently and solve problems or complete tasks.
An introductory AI course, such as Wharton Online's Artificial Intelligence for Business program, can be a good starting point for anyone who wants to learn more about how AI is transforming the business world.
